One of the most important aspects of modern affiliate marketing is to have your own website or blog where you produce content related to the products you wish to sell. When correctly formatted, the search engines will then send visitors to your website, for free, who are looking for the products or services that you are selling.
This tactic is called search engine optimization (SEO) and it is a free means of selling more affiliate products.
Optimizing Your Content
Content drives all search engine results. The words on a site and on a page signal to the search engine, such as Google, what it is about. When people run a search for a particular topic, like dog obedience training, Google delivers search engine results pages (SERPs) with what their formula (or algorithm) determines to be the most relevant pages.
There are a number of ways to optimize your content so it ranks highly and you get free traffic. The first is to use keywords.
Keywords are words that are typically related to your niche or topic. They are the kinds of words your prospective customers would use when searching online for the type of content and products you have to offer.
The title of your article, review or post should contain at least one keyword. The content should contain that keyword, and at least two or three others. The keywords all taken together offer what is called semantic support, helping to define what the page is all about.
Some marketers try to “stuff” keywords, using them over and over again, but Google will penalize you for this. It is best to just write naturally, as you would for a person – not just a search engine.
Keyword Your File Names
Use keywords in all your file names, such as keyword.HTML,.php,.jpg,.mp4, and so on. These other files can be found on Google and perhaps get you more than one listing on the SERPs.
Links to Your Site
Links from popular sites like social media sites can give you a small SEO boost.
When you are creating the hyperlink to go over to the affiliate product page, don’t just say “click here.” Use keywords that provide real information about the product.
Brand Names and Product Names
Be sure to use these as keywords as well. There are a lot of other affiliates selling out there, it is true, but your optimized content can put you ahead of the competition.