In case you are looking to get started with CPA marketing, you will need to make sure that you get enough traffic that will convert into hard cash. No matter which niche you choose or what involvement level the offer has; if you have no targeted customers you will never get conversions. The below guide will give you some ideas on how to get started with this type of affiliate marketing business. You can start with free methods and later, once you have found the right campaigns to run buy bulk traffic or use services that will give your CPA offers the right exposure.
SEO Organic Traffic Generation Methods
If you have any experience with search engine optimization, you might want to give this method a try; especially if you have a low budget. The only problem is that most of the CPA affiliate marketing companies do not allow using the brand name, so you will have to spend a lot of time on keyword research. Not to mention that the most profitable keywords are going to be hard to dominate. You might be better off creating your own affiliate landing page and optimize it for a long term keyword, starting to get free but relevant traffic.
PPC Traffic and CPA Marketing
PPC costs have increased significantly in the past few years. You need to know that you are required to pay for the clicks; no matter if the customer signs up for the CPA offers or not. Many of the keywords you would like to bid on are also popular among other affiliates, so they will be pricey. If you do have some kind of experience with PPC campaigns, and know how to research the traffic and get an estimate of the conversions, you can give them a try. Still, testing campaigns might be expensive, therefore, some people say that PPC for CPA affiliate marketing is for pros only. You are also not allowed to bid on the brand names.
Social Media Traffic to CPA offers
If you are not confident enough to try search engine optimization, you might set up a social media campaign as well. You need to find out where people interested in the CPA affiliate marketing offer are located and discussing issues. Using forums, communities, Web2.0 sites and social bookmarking, alongside with Twitter and Facebook pages can be a cost-effective method to tackle CPA marketing and get started with your affiliate marketing business.